Two brands. Two markets. One connected Odoo ecosystem, from ERP and eCommerce to mobile apps and HRMS.
Yuri Group India is expanding internationally with two brands: Yuri Tools in Dubai and Dayuri in Singapore. Ninaad Global built one digital foundation around both: a shared Odoo ERP, a B2B eCommerce channel, API-connected mobile apps for Dubai sales representatives and Singapore customers, an HRMS and warranty management for the Dubai team, and product rental, all on the same platform. The group is now expanding into Bangladesh and Uganda, and the same ecosystem is ready to grow with it.
01 The business challenge
New markets. Two brands. One way of working.
Entering new markets brings more than new customers. For Yuri Group, growth in Dubai and Singapore meant managing connected business activities for two brands, two teams and two kinds of customer, without running separate systems for each. As the group now expands into Bangladesh and Uganda, that need only grows.
Sales and customer management
Product and inventory visibility
Procurement coordination and goods receipt
B2B order management
eCommerce operations
Finance and accounting
Field sales for the Dubai team
A better way for Singapore customers to engage with Dayuri
HR and people management for the Dubai team
Tracking and honouring product warranties in Dubai
Renting products out and keeping rental assets under control
Management reporting across both brands
The key question
How do you connect the entire journey, from customer enquiry to delivery, and bring field sales, customers and people management into the same picture, while keeping management information visible across brands and countries? The answer was to create one connected digital ecosystem.
02 Built around the business
Not just an ERP implementation. A business operating ecosystem.
Ninaad Global mapped the group’s business requirements and designed the Odoo environment around its workflows, connecting core processes and mobile touchpoints rather than adding separate tools.
Odoo ERP
Sales, CRM, Purchase, Inventory and Accounting connected through one platform.
Multi-company
A structured environment to support operations across multiple companies, brands and countries, including new markets as the group expands.
Multi-currency
Business transactions across currencies while maintaining connected financial operations.
B2B eCommerce
A digital sales channel connected with products, customers and order workflows.
Sales Rep App (Dubai)
A mobile app, integrated with Odoo through APIs, for Yuri Tools sales representatives in the field.
Customer App (Singapore)
A mobile app, integrated with Odoo through APIs, for Dayuri customers in Singapore.
HRMS (Dubai)
Human resource management for the Yuri Tools team, connected with the same Odoo platform.
Warranty Management (Dubai)
Warranty coverage and claims for products sold in Dubai, linked to the customer and the original sale.
Product Rental
Rental of products managed inside Odoo, connected with inventory, customers and invoicing.
Smart dashboards
Management visibility across sales, customers, inventory and operational performance.
API integration
Mobile apps and Odoo exchange information through APIs, so every touchpoint works with the same data.
03 Two brands. Two markets. One ecosystem.
Each brand gets what its market needs. Management sees the whole picture.
Yuri Tools and Dayuri serve different markets and customers, so each brand has the touchpoints that suit it. Both run on the same Odoo foundation.
Yuri Tools · Dubai
Built for a modern, digital B2B sales model in the UAE.
- Odoo ERP with Sales, CRM, Purchase, Inventory and Accounting
- B2B eCommerce channel
- Mobile Sales Rep App integrated through APIs
- HRMS for the Dubai team
- Warranty Management for products sold in Dubai
- Product rental
Dayuri · Singapore
Built to bring customers closer to the brand in Singapore.
- Odoo ERP on the same shared platform
- Customer mobile app integrated through APIs
- Product, order and customer information connected to the central system
- Reporting that rolls up with the group
Now expanding: Bangladesh and Uganda
Yuri Group is extending its presence into Bangladesh and Uganda. Because the business already runs on a multi-company, multi-currency Odoo foundation, new markets can join the same ecosystem, with shared products, processes and reporting, instead of starting again with separate systems.
04 One connected Odoo ecosystem
From customer enquiry to finance
The solution connects the core business flow, helping sales, stock, procurement, delivery and financial information stay linked across the brands.
- Customer enquiry
- Sales / B2B order
- Inventory
- Procurement
- Goods receipt
- Delivery
- Finance
- Warranty & after-sales
One flow. One source of information.
Customer requirements enter the sales process from the sales desk, the field, eCommerce or the customer app. Quotations and orders connect with product availability, purchasing, incoming goods, fulfilment and financial transactions. Warranty claims and rentals stay linked to the same products and customers.
05 Sales and service don’t stop at the desk
Two mobile apps, one API-connected backbone.
Different users need different experiences. Yuri Tools’ sales representatives work with customers in the field in Dubai, while Dayuri’s customers in Singapore want direct access to the brand. Both apps connect to Odoo through APIs, so they work with the same central data instead of a separate copy.
Sales Rep App · Dubai
Extends the connected operation into the field for Yuri Tools’ sales team.
- Access customer information while meeting customers
- View product information and availability
- Keep sales activities connected with the central operation
- Bring field activity closer to the Odoo ecosystem
Customer App · Singapore
Gives Dayuri’s customers a direct digital channel to the brand.
- Browse products and brand information
- Place and follow orders
- Stay connected with Dayuri through one app
- Orders and customer data flow into Odoo
API integration
Apps and Odoo exchange information through APIs.
Connected data
Field and customer activity reach the Odoo ecosystem.
Controlled access
Each user group sees the information relevant to its role.
Built to grow
The same approach can extend to new users, brands and markets.
06 People management, in the same ecosystem
HRMS for the Dubai team.
A growing team needs the same clarity as a growing sales operation. The HRMS for Yuri Tools brings people management onto the same Odoo platform, so HR information sits beside sales, operations and finance instead of in a separate tool.
Employee records
One place for employee information and organisation structure.
Attendance and leave
Everyday HR activity managed in one connected system.
Connected platform
HR sits on the same platform and company structure as the rest of the business.
07 After the sale: warranty and rental
Warranty Management and Product Rental, inside the same system.
For a tools and equipment business, the relationship doesn’t end at delivery. Warranty and rental are managed in Odoo, so they use the same product, customer and financial records as every sale.
Warranty Management · Dubai
Gives the Yuri Tools team a clear view of warranty on products sold in Dubai.
- Warranty linked to the product, customer and sales order
- Warranty period and coverage visible when a customer needs support
- Claims and service requests tracked from start to finish
- After-sales activity connected with inventory and finance
Product Rental
Lets products be rented out, not only sold, using the same platform.
- Rental orders managed alongside sales orders
- Product availability visible before a rental is confirmed
- Rental pickups and returns connected with inventory
- Rental billing connected with finance
08 Smart dashboards. Better decisions.
A connected ERP becomes more valuable when management can see what is happening across the business. The solution provides visibility across key operational areas, for each brand and for the group.
Sales performance
Monitor sales activity and business performance.
Customer activity
Understand customer and order activity, including field and app orders.
Inventory visibility
Track stock and product information.
Procurement
Gain visibility into purchasing activities.
Financial overview
Connect operational activity with financial information.
Multi-company & multi-currency
View information in the appropriate company, brand and currency context.
09 From disconnected activities to connected operations
Before
Multiple activities. Limited visibility.
- Sales
- Inventory
- Procurement
- Finance
- Field sales and customer touchpoints
- HR
- Warranty and rentals
Teams may need to coordinate information across different activities, brands and countries.
After
One ecosystem. A clearer way forward.
- Sales & CRM
- Inventory
- Procurement
- Finance
- Sales Rep App and Customer App through APIs
- HRMS
- Warranty Management and Product Rental
Connected through Odoo.
10 The outcome
One system. Multiple touchpoints. Two brands. One connected operation.
The objective wasn’t simply to add more software. It was to create a better-connected way of working. The digital foundation connects people, processes, data, customers and operations across Dubai and Singapore in one ecosystem designed to support the group’s next stage of growth, including expansion into Bangladesh and Uganda.
Yuri Tools and Dayuri run on one connected Odoo ecosystem, with eCommerce, mobile apps and HR brought together.
B2B customers have a seamless buying experience through a digital sales channel.
Dubai sales representatives can access customer and product information in the field through an API-connected app.
Dayuri customers in Singapore have a direct mobile channel connected to the central system.
The Dubai team’s HR processes sit on the same platform as the rest of the business.
Warranty on products sold in Dubai is tracked in the same system as the original sale.
Rental of products runs alongside sales, with inventory and finance connected.
The platform is ready to extend to Bangladesh and Uganda as the group expands, without rebuilding the foundation.
Management gains clearer visibility across sales, inventory, procurement, finance, after-sales and people.
11 Client testimonial
“Ninaad Global helped us set up our Dubai operations from scratch with a fully integrated Odoo system. Our B2B customers now have a seamless buying experience, and our internal processes are smooth and transparent.”
— Management, Yuri Tools
Let’s build a connected digital foundation.
Is your business growing across brands, countries, currencies or channels, like Yuri Group expanding into Bangladesh and Uganda? Your systems need to grow with it. Talk to Ninaad Global about Odoo ERP, API-connected mobile apps, HRMS, warranty and rental management, eCommerce and custom solutions.
Two brands. Two markets. One connected Odoo ecosystem, from ERP and eCommerce to mobile apps and HRMS.
Yuri Group India is expanding internationally with two brands: Yuri Tools in Dubai and Dayuri in Singapore. Ninaad Global built one digital foundation around both: a shared Odoo ERP, a B2B eCommerce channel, API-connected mobile apps for Dubai sales representatives and Singapore customers, an HRMS and warranty management for the Dubai team, and product rental, all on the same platform. The group is now expanding into Bangladesh and Uganda, and the same ecosystem is ready to grow with it.
01 The business challenge
New markets. Two brands. One way of working.
Entering new markets brings more than new customers. For Yuri Group, growth in Dubai and Singapore meant managing connected business activities for two brands, two teams and two kinds of customer, without running separate systems for each. As the group now expands into Bangladesh and Uganda, that need only grows.
Sales and customer management
Product and inventory visibility
Procurement coordination and goods receipt
B2B order management
eCommerce operations
Finance and accounting
Field sales for the Dubai team
A better way for Singapore customers to engage with Dayuri
HR and people management for the Dubai team
Tracking and honouring product warranties in Dubai
Renting products out and keeping rental assets under control
Management reporting across both brands
The key question
How do you connect the entire journey, from customer enquiry to delivery, and bring field sales, customers and people management into the same picture, while keeping management information visible across brands and countries? The answer was to create one connected digital ecosystem.
02 Built around the business
Not just an ERP implementation. A business operating ecosystem.
Ninaad Global mapped the group’s business requirements and designed the Odoo environment around its workflows, connecting core processes and mobile touchpoints rather than adding separate tools.
Odoo ERP
Sales, CRM, Purchase, Inventory and Accounting connected through one platform.
Multi-company
A structured environment to support operations across multiple companies, brands and countries, including new markets as the group expands.
Multi-currency
Business transactions across currencies while maintaining connected financial operations.
B2B eCommerce
A digital sales channel connected with products, customers and order workflows.
Sales Rep App (Dubai)
A mobile app, integrated with Odoo through APIs, for Yuri Tools sales representatives in the field.
Customer App (Singapore)
A mobile app, integrated with Odoo through APIs, for Dayuri customers in Singapore.
HRMS (Dubai)
Human resource management for the Yuri Tools team, connected with the same Odoo platform.
Warranty Management (Dubai)
Warranty coverage and claims for products sold in Dubai, linked to the customer and the original sale.
Product Rental
Rental of products managed inside Odoo, connected with inventory, customers and invoicing.
Smart dashboards
Management visibility across sales, customers, inventory and operational performance.
API integration
Mobile apps and Odoo exchange information through APIs, so every touchpoint works with the same data.
03 Two brands. Two markets. One ecosystem.
Each brand gets what its market needs. Management sees the whole picture.
Yuri Tools and Dayuri serve different markets and customers, so each brand has the touchpoints that suit it. Both run on the same Odoo foundation.
Yuri Tools · Dubai
Built for a modern, digital B2B sales model in the UAE.
- Odoo ERP with Sales, CRM, Purchase, Inventory and Accounting
- B2B eCommerce channel
- Mobile Sales Rep App integrated through APIs
- HRMS for the Dubai team
- Warranty Management for products sold in Dubai
- Product rental
Dayuri · Singapore
Built to bring customers closer to the brand in Singapore.
- Odoo ERP on the same shared platform
- Customer mobile app integrated through APIs
- Product, order and customer information connected to the central system
- Reporting that rolls up with the group
Now expanding: Bangladesh and Uganda
Yuri Group is extending its presence into Bangladesh and Uganda. Because the business already runs on a multi-company, multi-currency Odoo foundation, new markets can join the same ecosystem, with shared products, processes and reporting, instead of starting again with separate systems.
04 One connected Odoo ecosystem
From customer enquiry to finance
The solution connects the core business flow, helping sales, stock, procurement, delivery and financial information stay linked across the brands.
- Customer enquiry
- Sales / B2B order
- Inventory
- Procurement
- Goods receipt
- Delivery
- Finance
- Warranty & after-sales
One flow. One source of information.
Customer requirements enter the sales process from the sales desk, the field, eCommerce or the customer app. Quotations and orders connect with product availability, purchasing, incoming goods, fulfilment and financial transactions. Warranty claims and rentals stay linked to the same products and customers.
05 Sales and service don’t stop at the desk
Two mobile apps, one API-connected backbone.
Different users need different experiences. Yuri Tools’ sales representatives work with customers in the field in Dubai, while Dayuri’s customers in Singapore want direct access to the brand. Both apps connect to Odoo through APIs, so they work with the same central data instead of a separate copy.
Sales Rep App · Dubai
Extends the connected operation into the field for Yuri Tools’ sales team.
- Access customer information while meeting customers
- View product information and availability
- Keep sales activities connected with the central operation
- Bring field activity closer to the Odoo ecosystem
Customer App · Singapore
Gives Dayuri’s customers a direct digital channel to the brand.
- Browse products and brand information
- Place and follow orders
- Stay connected with Dayuri through one app
- Orders and customer data flow into Odoo
API integration
Apps and Odoo exchange information through APIs.
Connected data
Field and customer activity reach the Odoo ecosystem.
Controlled access
Each user group sees the information relevant to its role.
Built to grow
The same approach can extend to new users, brands and markets.
06 People management, in the same ecosystem
HRMS for the Dubai team.
A growing team needs the same clarity as a growing sales operation. The HRMS for Yuri Tools brings people management onto the same Odoo platform, so HR information sits beside sales, operations and finance instead of in a separate tool.
Employee records
One place for employee information and organisation structure.
Attendance and leave
Everyday HR activity managed in one connected system.
Connected platform
HR sits on the same platform and company structure as the rest of the business.
07 After the sale: warranty and rental
Warranty Management and Product Rental, inside the same system.
For a tools and equipment business, the relationship doesn’t end at delivery. Warranty and rental are managed in Odoo, so they use the same product, customer and financial records as every sale.
Warranty Management · Dubai
Gives the Yuri Tools team a clear view of warranty on products sold in Dubai.
- Warranty linked to the product, customer and sales order
- Warranty period and coverage visible when a customer needs support
- Claims and service requests tracked from start to finish
- After-sales activity connected with inventory and finance
Product Rental
Lets products be rented out, not only sold, using the same platform.
- Rental orders managed alongside sales orders
- Product availability visible before a rental is confirmed
- Rental pickups and returns connected with inventory
- Rental billing connected with finance
08 Smart dashboards. Better decisions.
A connected ERP becomes more valuable when management can see what is happening across the business. The solution provides visibility across key operational areas, for each brand and for the group.
Sales performance
Monitor sales activity and business performance.
Customer activity
Understand customer and order activity, including field and app orders.
Inventory visibility
Track stock and product information.
Procurement
Gain visibility into purchasing activities.
Financial overview
Connect operational activity with financial information.
Multi-company & multi-currency
View information in the appropriate company, brand and currency context.
09 From disconnected activities to connected operations
Before
Multiple activities. Limited visibility.
- Sales
- Inventory
- Procurement
- Finance
- Field sales and customer touchpoints
- HR
- Warranty and rentals
Teams may need to coordinate information across different activities, brands and countries.
After
One ecosystem. A clearer way forward.
- Sales & CRM
- Inventory
- Procurement
- Finance
- Sales Rep App and Customer App through APIs
- HRMS
- Warranty Management and Product Rental
Connected through Odoo.
10 The outcome
One system. Multiple touchpoints. Two brands. One connected operation.
The objective wasn’t simply to add more software. It was to create a better-connected way of working. The digital foundation connects people, processes, data, customers and operations across Dubai and Singapore in one ecosystem designed to support the group’s next stage of growth, including expansion into Bangladesh and Uganda.
Yuri Tools and Dayuri run on one connected Odoo ecosystem, with eCommerce, mobile apps and HR brought together.
B2B customers have a seamless buying experience through a digital sales channel.
Dubai sales representatives can access customer and product information in the field through an API-connected app.
Dayuri customers in Singapore have a direct mobile channel connected to the central system.
The Dubai team’s HR processes sit on the same platform as the rest of the business.
Warranty on products sold in Dubai is tracked in the same system as the original sale.
Rental of products runs alongside sales, with inventory and finance connected.
The platform is ready to extend to Bangladesh and Uganda as the group expands, without rebuilding the foundation.
Management gains clearer visibility across sales, inventory, procurement, finance, after-sales and people.
11 Client testimonial
“Ninaad Global helped us set up our Dubai operations from scratch with a fully integrated Odoo system. Our B2B customers now have a seamless buying experience, and our internal processes are smooth and transparent.”
— Management, Yuri Tools
Let’s build a connected digital foundation.
Is your business growing across brands, countries, currencies or channels, like Yuri Group expanding into Bangladesh and Uganda? Your systems need to grow with it. Talk to Ninaad Global about Odoo ERP, API-connected mobile apps, HRMS, warranty and rental management, eCommerce and custom solutions.
Final Result
