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Strategic Digital Marketing to Accelerate Your business Growth Online


Data Driven Digital Strategies that deliver real business results.

We help businesses succeed online with strategic and measurable marketing and help to reach the right audience, at the right time - across Every Digital Channel .

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Digital Marketing

Digital Marketing

Comprehensive Digital Marketing Services


Transform your online presence and drive business growth with our comprehensive Digital Marketing services. At Ninaad, we specialize in leveraging cutting-edge strategies to maximize your visibility, engage your audience, and convert leads into customers. Our tailored solutions cover the following key areas: 


Mission Definition

A clearly defined mission statement is the cornerstone of any successful digital marketing strategy. It articulates the purpose and values of the brand, guiding all marketing efforts and ensuring consistency in messaging. The mission should be concise, memorable, and reflective of the brand's unique selling proposition.


Target Audience Identification

Understanding the target audience is crucial for tailoring marketing messages and selecting the most appropriate channels. This involves defining the demographics, psychographics, behaviors, and needs of the ideal customer.

Key Considerations: 

  • Demographics: Age, gender, location, income, education, occupation.
  • Psychographics: Values, interests, lifestyle, attitudes.
  • Behaviors: Online activity, purchasing habits, brand preferences.
  • Needs: Pain points, desires, motivations.



Competitor Analysis

Analyzing competitors provides valuable insights into their strategies, strengths, and weaknesses. This information can be used to identify opportunities for differentiation and improve the effectiveness of marketing campaigns.

Key Considerations: 

  • Online Presence: Website, social media profiles, content marketing efforts.
  • Marketing Strategies: Advertising campaigns, SEO tactics, email marketing.
  • Strengths and Weaknesses: Competitive advantages, areas for improvement.
  • Target Audience: Overlap with the brand's target audience.



Situation Analysis 

A situation analysis provides a comprehensive overview of the current market environment, including internal and external factors that may impact the brand's digital marketing efforts. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a common framework used for this purpose.

Key Components:

  • Internal Factors: Strengths and weaknesses of the brand's digital marketing capabilities.
  • External Factors: Opportunities and threats in the market environment, such as technological advancements, economic conditions, and regulatory changes.

Market Trend Assessment

Staying abreast of market trends is essential for adapting marketing strategies and maintaining a competitive edge. This involves monitoring industry news, analyzing consumer behavior, and identifying emerging technologies.

Key Components:

  • Mobile Marketing: Increasing use of smartphones and tablets for online activity
  • Video Marketing: Growing popularity of video content for engagement and education.
  • Social Media Marketing: Evolving social media platforms and user behaviors.
  • Artificial Intelligence (AI): Application of AI in marketing automation and personalization.

Objective Setting

Examples of Objectives: 

  • Increase website traffic by 20% in the next quarter.
  • Generate 100 qualified leads per month through online advertising.
  • Improve brand awareness by 15% within six months.

Customer Analysis using Google Ads 

Google Ads provides valuable data for understanding customer behavior and preferences. By analyzing search queries, demographics, and conversion rates, marketers can gain insights into what customers are looking for and how they interact with the brand's online presence.

Key Metrics to Analyze:

  • Search Terms: Keywords used by customers to find the brand's products or services. 
  • Demographics: Age, gender, and location of customers who click on ads. 
  • Conversion Rates: Percentage of customers who complete a desired action, such as making a purchase or filling out a form. 

Search Engine Optimization (SEO)

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). This involves improving the website's content, structure, and technical aspects to make it more appealing to search engines.

Key Metrics to Analyze:

  • Keyword Research: Identifying relevant keywords that customers use to search for the brand's products or services. 
  • On-Page Optimization: Optimizing website content, meta tags, and headings for relevant keywords. 
  • Off-Page Optimization: Building backlinks from other reputable websites to improve the website's authority. 
  • Technical SEO: Ensuring the website is crawlable, indexable, and mobile-friendly.

Meta Ads (Facebook & Instagram Ads)

Meta Ads allows businesses to target specific audiences on Facebook and Instagram based on demographics, interests, and behaviors. This enables marketers to reach a large and engaged audience with highly relevant ads.

Key Targeting Options:

  • Demographics: Age, gender, location, education, relationship status. 
  • Interests: Hobbies, activities, pages liked, groups joined. 
  • Behaviors: Purchasing habits, online activity, device usage. 
  • Custom Audiences: Targeting existing customers or website visitors. 
  • Lookalike Audiences: Targeting users who are similar to existing customers.

WhatsApp Automation

WhatsApp Automation allows businesses to automate customer interactions, such as sending welcome messages, providing customer support, and promoting products or services. This can improve customer engagement and efficiency.

Key Applications:

  • Welcome Messages: Automatically greet new customers and provide them with helpful information. 
  • Customer Support: Answer frequently asked questions and resolve customer issues. 
  • Order Updates: Send notifications about order status and delivery information. 
  • Promotional Messages: Promote new products or services and offer discounts.

Email Marketing

Email marketing is a cost-effective way to nurture leads, build relationships with customers, and promote products or services. This involves sending targeted emails to subscribers based on their interests and behaviors.

Key Strategies:

  • Segmentation: Dividing subscribers into groups based on demographics, interests, and behaviors. 
  • Personalization: Tailoring email content to individual subscribers. 
  • Automation: Automating email sequences based on triggers, such as signing up for a newsletter or making a purchase. 
  • A/B Testing: Testing different email elements, such as subject lines and calls to action, to optimize performance.


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Fashion & Appearal

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The Upsara Spa

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Acromic Lab

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Copper Chimney

Copper Chimney

Food & Beverages

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Digital Marketing Searcch Engine Optimization Social Media Marketing Email Marketing

Digital Marketing

Comprehensive Digital Marketing Services


Transform your online presence and drive business growth with our comprehensive Digital Marketing services. At Ninaad, we specialize in leveraging cutting-edge strategies to maximize your visibility, engage your audience, and convert leads into customers. Our tailored solutions cover the following key areas:


Searcch Engine Optimization

SEO Audit and Analysis

  • Conduct a comprehensive SEO audit of the website
  • Analyze current keyword rankings, backlink profile, and website performance
  • Identify technical SEO issues and areas for improvement

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On-Page Optimization

  • Optimize website meta tags (title, description, headers)
  • Improve website content for keyword relevance and user experience
  • Optimize images, URLs, and internal linking structure
  • Ensure website is mobile-friendly and fast-loading

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Off-Page Optimization

  • Develop a link-building strategy to acquire high-quality backlinks
  • Create and distribute content on relevant platforms
  • Engage in social bookmarking, directory submissions, and forum participation

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Technical SEO

  • Optimize website architecture and navigation
  • Implement structured data and schema markup
  • Ensure proper indexing and crawling by search engines
  • Address any technical issues such as broken links, duplicate content, etc.

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Local SEO

  • Optimize Google My Business listing
  • Build and manage local citations
  • Encourage and manage online reviews

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Social Media Marketing

Social Media Strategy Development

  • Develop a comprehensive social media strategy aligned with business goals
  • Identify target audience and relevant social media platforms
  • Create a content calendar for consistent posting.

Content Creation and Curation

  • Design and create engaging social media posts (graphics, articles)
  • Curate relevant content from trusted sources
  • Manage and grow social media communities

Social Media Advertising

  • Develop and manage social media ad campaigns
  • Target ads based on demographics, interests, and behaviours
  • Monitor and optimize ad performance.

Email Marketing

Strategy and Planning

  • Develop an email marketing strategy aligned with business goals
  • Segment email list based on user behaviour and preferences
  • Create a content calendar for email campaigns

Email Campaign Creation

  • Design and create engaging email templates
  • Write compelling subject lines and email copy
  • Personalize emails based on recipient data

Campaign Management

  • Schedule and send email campaigns
  • Monitor email deliverability and open rates

Manage email list and unsubscribe requests

Why Choose Us? ​

  • Client-Centric Approach: At Ninaad, we prioritize your business objectives. We collaborate closely to develop customized digital strategies aligned with your goals, fostering long-term partnerships based on trust and results.
  • Proven Track Record: Since 2021, Ninaad has successfully executed numerous digital marketing projects, earning accolades for impactful strategies that drive business growth.
  • Skilled Team: Our dedicated team of digital marketing experts stays ahead of industry trends, ensuring we employ the most effective tools and strategies to enhance your online presence.
  • Flexibility and Customization: We tailor our digital marketing solutions to fit your unique needs and budget, offering flexible strategies that evolve with your business.
  • Transparent and Ethical Practices: Integrity is at the core of our operations. We provide clear, honest reporting and maintain transparency throughout our partnership.
  • Cost-Effective Solutions: We deliver cost-effective digital marketing solutions that maximize value and ROI, helping you achieve sustainable growth without compromising quality.
  • Continuous Improvement: In a rapidly changing digital landscape, Ninaad is committed to continuous improvement, refining strategies to ensure your campaigns deliver optimal performance and success.

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