About Adani Creation
Adani Creation is a renowned name in the fashion retail industry, offering a premium collection of ethnic and contemporary wear for discerning customers. While their designs captured hearts, their retail operations were held back by outdated manual processes and limited visibility into business performance.
To scale efficiently, improve inventory accuracy, and unify their sales channels, Adani Creation partnered with Ninaad Global, an expert in Odoo ERP implementation for the retail sector.
🧩 Challanges
Adani Creation faced several key challenges that hindered their growth potential:
- Limited Online Reach: Despite offering quality products, their online visibility was restricted, limiting their ability to attract new customers.
- No Integrated Sales Channels: The absence of integrated sales channels meant a fragmented customer experience and missed opportunities for sales.
- Manual Operations & No ERP: Manual processes for managing inventory, orders, and accounting were time-consuming, inefficient, and prone to errors.
The Transformation Roadmap (Multi-Service)
Ninaad Global implemented a comprehensive, multi-service approach to address Adani Creation's challenges and drive digital transformation:
- Shopify Website Revamp: A complete overhaul of the website to create a mobile-first, brand-aligned, and user-friendly online store.
- Omnichannel Integration: Seamless integration with Google Shopping, Meta (Facebook/Instagram) Shops, and WhatsApp Business to expand reach and provide a unified customer experience.
- SEO Optimization: Implementation of a robust SEO strategy, including keyword research, on-page optimization, and technical cleanup, to improve search engine rankings.
- Digital Marketing: Targeted Google Ads and Meta Ads campaigns to reach key markets and drive high-intent traffic to the website.
- ERP Implementation (Planned): Implementation of Odoo ERP for Sales, Purchase, Inventory, and Accounting to streamline operations and improve efficiency.
📊 Results & Impact
- 📈 +40% increase in product reach through Google & Meta Ads
- 🛒 Unified backend for multi-channel order processing
- 💬 Increased customer engagement with automated messaging
- 🧾 Better campaign conversion insights through integrated analytics
💬 Client Testimonial
"Ninaad helped us go from a simple online store to a fully connected digital brand. Our products now appear across Google, Facebook, and Instagram, and we’re having meaningful conversations with customers on WhatsApp. The difference is visible — in our operations and our sales."
— Shashvat Adani, Adani Creations