Success Story - Yuri Tools x Ninaad Global
Building a connected B2B operation with Odoo ERP, eCommerce, smart dashboards and mobile sales.
Yuri Tools was expanding its B2B presence in Dubai. As the business grew, sales, inventory, procurement, finance, eCommerce and field sales needed to work together as one connected operation.
Ninaad Global helped build that digital foundation around the way Yuri Tools operates.
Yuri Tools, a newly established company in Dubai and an extended arm of the renowned Yuri Group India, aimed to enter the UAE market with a modern, fully digital B2B sales model. The goal was to replicate their strong presence in India while leveraging technology to streamline cross-border operations.
The Business Challenge
A New Market. A New Operation.
Entering a new market brings more than new customers.
For Yuri Tools, growth in Dubai meant managing increasingly connected business activities:
- Sales and customer management
- Product and inventory visibility
- Procurement coordination
- B2B order management
- eCommerce operations
- Finance and accounting
- Field sales
- Management reporting
The challenge was simple:
How do you connect the entire journey — from customer enquiry to delivery — while keeping management information visible?
The answer was to create one connected digital foundation.
Built Around the Business
Not just an ERP implementation. A business operating ecosystem.
Ninaad Global mapped Yuri Tools' business requirements and designed the Odoo environment around its workflows.
The solution brought together:
⚙️ Odoo ERP
Sales, CRM, Purchase, Inventory and Accounting connected through one platform.
🌍 Multi-Company
A structured environment to support operations across multiple companies and business entities.
💱 Multi-Currency
Business transactions across currencies while maintaining connected financial operations.
🛒 B2B eCommerce
A digital sales channel connected with products, customers and order workflows.
📊 Smart Dashboards
Management visibility across sales, customers, inventory and operational performance.
📱 Mobile Sales Application
A dedicated mobile experience giving sales representatives access to business information while working in the field.
One Connected Odoo Ecosystem
From Customer Enquiry to Finance
The solution connects the core business flow:
01 — Customer Enquiry
Customer requirements enter the sales process.
↓
02 — Sales / B2B Order
Sales teams manage customers, products, quotations and orders.
↓
03 — Inventory
Product availability and stock information support sales decisions.
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04 — Procurement
Purchase requirements are connected to operational demand.
↓
05 — Goods Receipt
Incoming products are received and reflected in inventory.
↓
06 — Delivery
Orders move through fulfilment and delivery.
↓
07 — Finance
Financial transactions remain connected with the operational workflow.
One flow. One source of information.
Sales Doesn't Stop at the Desk
A connected mobile experience for field sales.
Yuri Tools' sales representatives needed to work with customers outside the office without losing access to the central business system.
The mobile application extends the connected operation into the field.
Customer Access
Access customer information while meeting customers.
Product Access
View product information and availability while engaging with customers.
Sales Workflow
Keep sales activities connected with the central operation.
Connected Data
Bring field activity closer to the Odoo ecosystem.
Field sales → Mobile Application → Odoo → Business Operations
Smart Dashboards. Better Decisions.
A connected ERP becomes significantly more valuable when management can see what is happening across the business.
The Yuri Tools solution provides visibility across key areas such as:
Sales Performance
Monitor sales activity and business performance.
Customer Activity
Understand customer and order activity.
Inventory Visibility
Track stock and product information.
Procurement
Gain visibility into purchasing activities.
Financial Overview
Connect operational activity with financial information.
Multi-Company & Multi-Currency
View business information within the appropriate company and currency context.
From data collection to business visibility.
From Disconnected Activities to Connected Operations
Before
Multiple activities. Limited visibility.
- Sales
- Inventory
- Procurement
- Finance
- Operations
Teams often need to coordinate information across different activities.
After
One platform. A clearer way forward.
- Sales & CRM
- Inventory
- Procurement
- Finance
- Operations
Connected through Odoo.
The transformation
Disconnected Processes → Connected Operations
Manual Coordination → Better Coordination
Limited Visibility → Greater Visibility
The Technology Behind the Solution
A connected digital foundation
Odoo ERP
Sales • CRM • Purchase • Inventory • Accounting
B2B eCommerce
Digital product experience + connected order flow
Mobile Sales Application
A dedicated experience for field sales representatives
Smart Dashboards
Business visibility across sales, inventory and finance
Multi-Company & Multi-Currency
Structured operations for growing businesses
The Outcome
One System. Multiple Touchpoints. One Connected Operation.
The objective wasn't simply to add more software.
It was to create a better-connected way of working.
With the new digital foundation, Yuri Tools can connect:
People + Processes + Data + Customers + Operations
into one ecosystem designed to support its next stage of growth.
Client Testimonial
Ninaad Global helped us set up our Dubai operations from scratch with a fully integrated Odoo system. Our B2B customers now have a seamless buying experience, and our internal processes are smooth and transparent.
— Management, Yuri Tools
Final Result
Yuri Tools × Ninaad Global
From Dubai market entry to connected operations.
Yuri Tools brought the business vision.
Ninaad Global brought the technology, ERP expertise and implementation experience.
Together, we built a digital foundation around the business — connecting ERP, eCommerce, mobile sales and management visibility.
Is your business growing across companies, currencies or channels?
Your systems need to grow with it.
Let's build a connected digital foundation.
Odoo ERP | Digital Transformation | eCommerce | Mobile Applications | Custom Solutions